Why Is Data Privacy Important?
What is data privacy, and why is it important? Protect what matters most with Arlo today.
Here at Arlo, we believe that your personal data belongs to you. What exactly is data privacy, and why is it important to keep data secure?
Data privacy should be at the core of all security company infrastructure. Here at Arlo, for example, we believe that your personal information should be yours and we adhere to specific security and privacy standards such as SOC 2 Type 2, PCI DSS, and IoT & Data Privacy Regulations. (Read our Privacy Pledge to learn more.)
With that in mind, let’s explore how to keep your data secure, what data privacy laws and regulations are in place, and how Arlo works hard to protect your data from day one.
Data privacy, also known as “information privacy,” refers to a person’s ability to determine for themselves when, how, and to what extent their personal information is shared with others. Personal information can refer to a range of elements, including one’s name, contact information, physical location, or even real-world behavior in person or online.
There is a distinction between online data privacy and recording protection. Arlo specifically protects all recorded footage on the Cloud according to Advanced Encryption Standard and Transport Layer Security protocols.
You may be wondering, what are the 4 types of data privacy? In general, there are four classifications for data: public, confidential, internal-only, and restricted. There are laws in place to cover each classification type such as the General Data Protection Regulation (GDPR) in the EU and the Family Educational Rights and Privacy Act (FERPA) in the United States.
All of your sensitive data should be protected under data protection laws. There are a number of data protection regulations in place around the world that may apply depending on your location. For example, the United States has a number of federal and state laws that span a range of data privacy areas, including financial information, health data, or data collected from children.
While the California Consumer Privacy Act (CCPA) applies only to California consumers, the Health Insurance Portability and Accountability Act (HIPAA) applies across all states. HIPAA is a federal law passed in 1996 that requires the creation of national standards to protect sensitive patient health information from being disclosed without consent.
It’s worth noting that data privacy in the United States differs from the European Union (EU). The EU has a comprehensive data privacy law, known as the General Data Protection Regulation (GDPR), which protects the personal identifiable information (PII) of the data subject in question.
A reliable data privacy infrastructure is key to business asset management and regulatory compliance. In today’s data economy, transparency in general data protection regulation is key for businesses requesting consent to collect and use data.
There are a range of industry leading methods and practices specifically designed to protect your account. As you evaluate data privacy policies with your providers, keep an eye out for valuable features such as multi-factor authentication, encryption utilization to help protect your videos, and even requiring approval for new devices to verify your identity before allowing access.
Beyond that, leading security companies like Arlo regularly monitor cloud systems. For example, Arlo utilizes multiple data protection technologies and methodologies to actively look for security threats before they even happen.
Here at Arlo, our security and privacy requirements are embedded in the product and services development cycle. Our practices implement controls and concepts of IoT best practices and global legislation, including CCPA and GDPR regulations.
As a reliable security provider, we know convenience is key for our customers. That’s why we compile all information in a shared dashboard. Check out Arlo’s “Privacy Center” to easily view and control your content, shared users, authorized devices, and smart home connected services including the Arlo 2nd Gen Essential XL Security Camera and the Arlo Ultra 2 Security Camera.
Cloud storage should always be encrypted to protect data during transmission. That’s why security Arlo offers Advanced Encryption Standard and Transport Layer Security protocols to secure videos and data during transmission and with encrypted cloud storage. Take advantage of connected intelligence you can trust with an Arlo Secure plan, which will keep your video recording in Secure Cloud for up to 30 days.
Add an extra layer of security with multi-factor identification (MFA). The multi-factor authentication market has been consistently growing in recent years. In 2022, for example, the global MFA was estimated at roughly 13 billion U.S. dollars. Plus, the MFA market is forecast to double its value by 2027 – and it’s easy to see why. Beyond just a password, MFA lets you conveniently protect access to your account across multiple Arlo devices.
Penetration testing and continuous monitoring is another key element of data privacy. Be sure to pick a provider with proactive testing and monitoring procedures in place. Arlo’s reliable system helps you instantly identify, assess, mitigate, and protect against any security threats.
Automated notifications for extra protection can alert you to any suspicious activity. New password change for your Arlo Safe App? No problem. Did a new device attempt to access your account that you’re unfamiliar with? Arlo’s got you covered. With the right data privacy measures in place, you can stop any potential hackers in their tracks.
When you create an Arlo account with minimal information, you can easily control additional data you share simply based on the services selected. Videos and data are stored in the Cloud per your chosen plan’s duration unless you manually delete them.
Plus, we don’t use your private videos or photographs for our research or to train our models, unless you take specific action to give permission and donate it to Arlo. We won’t share your videos or account information with law enforcement, unless there’s a legally enforceable search warrant or court order, and we never share your videos for private litigation matters without consent.
Data privacy protection should always provide enhanced control of your data on a personal level. For example, with Arlo’s Privacy Center, you can easily adjust your settings anytime to seamlessly manage devices with access to your account. Plus, you can instantly modify any smart home apps linked to your account.
Here at Arlo, we make security a part of our culture. We’ve implemented strict company-wide information security policies and procedures intended to protect your privacy and enhance the secure use of our products by you and your family. Plus, our products and services are specifically designed to protect your privacy and give you control over your information. From dinner parties to cozy nights in, we believe your private moments should stay private. Build your own DIY home security system today—and protect what matters most tomorrow.